The ad agency we work with for Sun Pharma developed a creative campaign to educate people about the role of hormones in causing acne, featuring Dr. Sandra Lee, a.k.a. Dr. Pimple Popper. RAC implemented an impactful PR launch for the campaign, which included a multimedia press release, satellite media tour, and a live event. We created this video, showcasing Dr. Lee talking about her collaboration with Sun Pharma and the campaign, for our press release. See these stories in ET, Endpoints News, TV, and LA blog SoCal Pulse, as just a few examples of broad media coverage.
